Lately it has been reported that Rockstar Games is making a strategic move by establishing a dedicated Content Creator Management team. And no, this does not come from any sort of leaked information, rather by Rockstar themselves. It was highlighted by one of their recent job listing for Associate Director of Creator Management in New York.
Bridging the Gap with Content Creators
Let’s take a look at why this is happening in the first place! Well, looking at the role description, it is meant for someone familiar with the creator economy. This includes anyone aware about the YouTube and Twitch platforms, more so about the streamer industry and will likely help Rockstar to broader themselves on social media platforms.
The responsibilities section of this role includes acting as Rockstar’s principal contact for creators. This means that the person will communicate about its games, and designing marketing strategies with Content Creators. By the looks of it, a key focus will be could be GTA 6. Let me make it more clear, as it goes back a few months when another report came out!
Rockstar is working on User Generated Content
A few months back, it was reported that Rockstar is planning on building a creator platform with monetization tools and user-generated content support. The report claimed that it would work in similar ways like Roblox, and it would empower creators to produce content within Rockstar’s worlds. Well, now that Rockstar is looking to hire someone that would connect them with creators, the past report makes sense.
Also Read: Lester Actor Says GTA 6 Deserves To Be Priced At $100
With that said, what do you think about this job listing created by Rockstar Games? Do you think this was done to focus more on GTA 6, with the user generated content? Do let us know your thoughts by tagging us on our social handles. For more updates related to GTA 6, and other updates on Rockstar Games, make sure you’re follow us on our socials!
