Everyone has been talking about AI in the past few weeks. With the release of newer features, the popularity has become even bigger. Slowly and slowly, AI is also making its way to the video game industry. However, the Publisher of GTA 6, Take-Two Interactive, isn’t worried about AI in the industry! Their CEO, Strauss Zelnick, made comments about the usage of AI recently. Let’s see what he said!
GTA 6 Publisher Isn’t Worried About AI
As reported by GamesRadar+, Zelnick made an appearance in the latest book ‘The Creative Entrepreneur‘ where he talked about AI. He said, “This is why I’m not worried about AI creating hits, because it’s built on data that already exists. It’s backward-looking. Big hits are forward-looking and therefore need to be created out of thin air. Being the most creative means not just thinking outside the box; it means there is no box.”
Zelnick talked about the usage of AI in the video game industry in the latest Bloomberg interview, too. He mentioned Generative AI and said, “I think, you know, these are phenomenal digital tools and the more mundane tasks will be done more automatically. That’s the history of our business, and the creative tasks will still be done by amazing human beings.”
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Well, that does explain why Zelnick isn’t worried about the usage of AI in the video game industry. In case you didn’t know, in the past few months, Zelnick has talked a lot about the usage of AI. We recently reported that Take-Two’s Boss commented about the Involvement Of AI in GTA 6, too!
In other news, it was recently reported that the according to Take-Two’s CEO, Live-Action Visuals may arrive soon in video games. He said that while graphical leaps have taken place in the past, we would be seeing the usage of live-action visuals in video games, much sooner than everyone anticipated!
